WTF® will participate in FinnBuild – the Construction and Building Services Trade Fair at the Helsinki Expo and Convention Centre at stand 6h58. One of the highlights at the stand will be a WTF® beverage tasting, organized in collaboration with business students from Laurea University of Applied Sciences.
Following the launch of the WTF® True Edge focus drink, the tasting aims to gather customer feedback and preferences for future flavor additions to the WTF® beverage range. The product portfolio will be expanded with new focus drinks, energy drinks and protein sodas.
WTF® True Edge is a sugar-free focus drink enhanced with electrolytes and a moderate amount of caffeine. It is designed to improve focus without causing a sugar buzz or an energy crash. The WTF® beverage portfolio will be expanded to include traditional energy drinks and protein sodas designed for active consumers.
The WTF® beverage tasting will be conducted by a project team consisting of BBA students and international exchange students from Laurea University of Applied Sciences. Laurea's business degree programme is built around real-life, project-based learning in collaboration with companies and organizations. The collaboration gives students the opportunity to work on real business assignments while contributing to the development of the WTF® brand.
Visitors are warmly welcome to stand 6h58 to taste the new WTF® beverages, share their feedback on the future of the WTF® beverage range and explore a wide selection of new products, live demonstrations and other activities throughout the event.
